I remember how, just 14 short years ago, I had the dream to
become a futures trader, but very little knowledge to back up my enthusiasm and
passion. I had traded shares, of course, but that had simply involved ringing
up the local broker, chatting with him about what was hot and what was not, and
then placing an order through him for the requisite number of shares. When I
needed to buy something, I'd give him a call and sell some, hopefully at a
profit.
But things were beginning to change. Online discount brokerages
were gaining traction, and I soon realized that I needed to choose one of
those. I wanted to avoid the middleman, I wanted to be self-directed, and I
wanted to keep my costs down.
In those days, the online brokerages merely automated their
earlier process of taking telephone calls. So you would submit your order
online and it would be manually picked up by one of the brokers who submitted
it to the exchange for execution by a trader in the "pit". It was
faster than before, but still took several minutes - an eternity for a day
trader.
How things have changed!
Now the best brokers offer a sophisticated "trading
platform" which gives you, the home-based retail trader, the same
sophisticated facilities and services that used to be the exclusive domain of
trading professionals. When you submit an order online, there is no
intermediary required. It is flashed instantly to the exchange and executed
immediately without human intervention. The trading pits are still there, but
they are increasingly being replaced by electronic marketplaces.
Back then, different brokerages specialised in shares, options,
futures or Forex, but nowadays a single brokerage will handle it all. They used
to be restricted to their domestic market, but now they are connected to the
world. It is easy for me, living in Australia, to trade commodities in London
through my US broker.
So choosing your broker has become a different equation to what
it was just a decade ago. Then it was a struggle to find one that supported the
products you wanted to trade and the style of trading you wanted to do. Now
most good brokerages meet your basic requirements, and you are looking for an
excellent trading platform, a competitive fee structure, financial stability,
efficient execution and good customer service.
The trading platform is a significant form of differentiation
between competitive brokers. As well as the ability to enter orders, you want
sophisticated charting capabilities, financial news services, efficient account
reporting and a host of other value adding features.
Despite the wider choice, or perhaps because of it, choosing a
broker is still a difficult decision for a beginning trader. A good way of
getting a really good look at the way top brokerage companies stack up against
one another is to read an authoritative independent review (I have suggested
one good source in the video link at the end of this article). Furthermore,
most brokers provide a free demonstration account to assist your evaluation.
If you are an international trader, you do not need to be
limited to brokers in your own country. With the increasing
internationalization of trading, you should focus on working with the broker
who offers the best facilities and prices for the kind of trading you will be
undertaking, regardless of country of origin. At various times over the last
dozen years, I have traded from New Zealand, the UAE and Australia, always
working through my U.S. broker.
Once you have researched the competitive websites and settled on
your broker of choice, the next stage is to open a trading account. It is not
difficult.
Just like opening a bank account, it takes a bit of time and you
do have to be prepared to sign a lot of paperwork. The brokerages are highly
regulated - as you would wish - and they have to make sure that you fully
understand and accept the risks involved in trading activities. Furthermore, in
these days of heightened security concerns, the brokerages are obliged to
"get to know" their client to avoid money-laundering and other
illegal activities.
The good news is that the paperwork can be completed online, so
it is a relatively speedy process. You may need to scan some documents (for
example, your passport or a utility bill in your name) and transmit them with
the application.
When the application is accepted, you are notified by e-mail and
provided with account login details. You can log in to your account and look
around, but you will not be able to trade until the account is funded.
Funding is simple. You can normally deposit and withdraw funds
with an electronic bank transfer, even if you are in a different country. You
can also transfer funds from another broker. A simple online request (with the
appropriate security protection) can initiate a funds transfer, anywhere in the
world.
Once the account is funded, you are ready for action. As you buy
and sell commodities, you will see your account balance adjusted in real-time
to reflect your current financial position. You can request detailed trading
reports covering days, weeks, months or a full financial year. (This makes the accounting
side of your trading business very simple.)
In the video I introduce typical facilities provided by a
brokerage, using my own broker as an example. My choice of broker was guided by
the fact that they consistently rate highly in comparative surveys, they have a
very competitive fee structure, and I have found their customer service good. I
am comfortable with my choice, but I know that other top-flight companies are
equally competitive